Some sales representatives will sell you their product by continually praising it, and therefore, you will start considering the product and realising its true potential.
Another method is to compare it to the product you are already using and making you realise why their product is far better than the one you are already using.
Making the buyer realise how flexible and versatile their product is and how it is possible to complete more than one task with their product, thus replacing the need for more than one product, in other words, how complete their product is.
This is one of their most essential selling techniques; they advertise their products by making sure they are using it themselves. If someone was to see a car salesman of Company A driving a car from Company B, he would automatically question, within his mind, that this person is selling me a product that he himself would not use. Therefore, to sell the item by making the buyer realise that the seller would not use anything but this product himself.
So how do we sell our religion? Well, as with any selling technique we first have to realise that we will always have competition, Shaytaan and our Nafs (Self Desire).
Shaytaan will try and sell his religion and we, in competition, have to sell our religion. The advantage is ours because our religion, without doubt, is better and complete, whereas Shaytaan has no religion and uses deception to sell what he does not have.
Therefore, we have to think whether we are even using their basic selling points to make sure we are spreading our religion and not turning people away from it:
Do we continually praise our religion and realise how valuable and perfect it is? Or do we complain when we want to do something and are told it is Haraam and forbidden in Islam?
Have we ever taken the effort to make people realise the differences between our religion and the people of other religion? Do we make an effort to make people realise which is the complete and true religion.
The misconception, many a times portrayed by us, is that religion is ‘difficult’ and very ‘strict’. Do we think like this or have we made an effort to understand how flexible our religion is within its boundaries.
Are we promoting our religion whilst adopting methods which are far from it? Do we say we love Allah and His Prophet صلي الله عليه و سلم whilst doing actions that totally displease them?
These are just a few basic points that we should bring into consideration.
If we are turning people against the religion of Islam, intentionally or unintentionally, then we will be question regarding that as every sales person. But the reality is that our religion is far more precious than any sales persons’ product.
May Allah give us all an true understanding of our religion and make us realise the responsibility we have been placed with of spreading this true word. And may He save us all from being those who turn people away from His path and those who portray His way incorrectly. Aameen.